Digital Marketing

Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

Did you know that more than 3 quarters of Americans go online on a daily basis? Not only that, but 43% go on more than once a day and 26% are online “almost constantly".

What is digital marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Essentially, if a marketing campaign involves 

digital communication, it's digital marketing.

B2B and B 2 C digital marketing

(Bussiness to Bussiness and Bussiness to customer)

Digital marketing works for B2B as well as B 2 C companies, but best practices differ significant between the 2.

• B2B clients tend to have longer decision-making processes, and thus longer sales funnels. Relationship building strategies work better for these clients, whereas B 2 C customers tend to respond better to short-term offers and messages.
• B2B transactions are usually based on logic and evidence, which is what skilled B2B digital marketers present. B 2 C content is more likely to be emotionally based, focusing on making the customer feel good about a purchase.
• B2B decisions tend to need more than 1 person's input. The marketing materials that best drive these decisions tend to be shareable and downloadable. B 2 C customers, on the other hand, favor one-on-one connections with a brand.

Of course, there are exceptions to every rule. A B2C company with a high ticket product, such as a car or computer, might offer more informative and serious content. Your strategy always needs to be geared toward your own customer base, whether you're B2B or B 2 C.

Inbound marketing versus digital marketing

Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal. 

Digital marketing considers how each individual tool can convert prospects. A brand's digital marketing strategies multiple platforms or focus all of its efforts on 1 platform.

Inbound marketing is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen.

The most important thing to remember about digital marketing and inbound marketing is that as a marketing professional, you don’t have to choose between the 2. In fact, they work best together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal. 

Types of digital marketing

There are as many specialization  within digital marketing as there are ways of interacting using digital media. Here are a few key examples.

SEO (search engine optimization) 

Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself.The balance defines it as “the art and science of making web pages attractive to search engines.”

                                

The "art and science" part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimising a web page include:

• Quality of content
• Level of user engagement
• Mobile friendliness
• Number and quality inbound link

The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.

In SEO, there's no quantifiable rubric or consistent rule for ranking highly. Google changes its algorithm almost consultants, so it's impossible to make exact predictions. What you can do is closely monitor your page's performance and make adjustments accordingly.

S M M (social media marketing) 

                             

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analysing your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

PPC (PAY PER CLICK) 

pay- per- click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It’s essentially a method of ‘buying’ visits to your site, in addition to driving website visits organically.                    

One of the most popular forms of PPC is search engine advertising, which allows advertisers to pay for ad placement in a search engine’s sponsored links. This works when someone searches for a keyword related to their business offering. For example, if we bid on the keyword ‘Google Shopping Management’ our ad might show up at the top of the Google results page. 

Its usually use  in film industries because instant promotion. 

CONTENT MARKETING

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

                          

Email marketing

The use of email within your marketing efforts to promote a business’s products and services, as well as incentives customer loyalty. Email marketing is a form of marketing that can make

                              

 the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between. Technical information can help you design, build, and optimize your email marketing to get the best ROI in your marketing program.

AFFILIATE MARKETING

                              

Affiliate marketing is when you earn a commission for the online promotion of another company’s product or service. Essentially, affiliates perform online marketing on behalf of a merchant, with the ultimate goal of driving traffic and conversions for the merchant’s website. For every click or conversion earned, the affiliate is paid by the merchant.

The BENEFITS OF DIGITAL MARKETING

When we talk about the scope of digital marketing for businesses, it is extremely motivating. Digital marketing has allowed businesses to start allocating their marketing resources to the right set of people through the right channels. 

This ensures optimum use of resources and higher conversion rates. Thus, it has become a very integral part of all kinds of businesses today And especially since the COVID-19 pandemic, Digital marketing has now turned into a necessity. Ideally, it is one of the most effective ways to reach your target market while they’re stuck at home and spending a lot of time on the Internet. 

Consequently, this has given a boost to the scope of digital marketing careers. To run smoothly, companies need digital marketing professionals and experts and thus, the job market is growing Tremendously.